Revelation in Strategic Database Marketing


Book title: Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Rating: 5/5
Binding: Hardcover
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program - book cover picture

Strategic Database Marketing is one of the most practical business books I have ever read. Arthur Hughes introduces the reader to such key database marketing concepts as Lifetime Value, ROI, RFM Analysis and Profitability. The author illustrates each concept with success stories, costly failures, and last but not least...numerical examples. This allows the reader to get a practical, actionable understanding of those concepts. Furthermore, Arthur Hughes empowers the reader by giving her the opportunity to test her understanding of the material. He does this by offering an "Executive Quiz" at the end of each chapter. To summarize, Strategic Database Marketing has effectively proven how to gain the most from your customer base, while satisfying their wants and needs.

EAN: 0639785317203
Pages: 400
Publisher: McGraw-Hill
Authors:
Arthur M. Hughes



There is something magical about The Belgariad..


Book title: The Belgariad, Vol. 1: Pawn of Prophecy, Queen of Sorcery, Magician's Gambit
Rating: 5/5
Binding: Paperback
The Belgariad, Vol. 1: Pawn of Prophecy, Queen of Sorcery, Magician's Gambit - book cover picture

Of all the fantasy novels I have read, The Belgeriad is the only one that I can read over and over again, without getting bored. The story is the standard fare, and nothing ground breaking. It's the normal "Prophecy" story, that has an odd rather unique twist. The "Prophecy" is an actual living entity, and has a counterpart that is equally powerful and intelligent. This is one of the really great fantasy series of our generation.

EAN: 9780345456328
Pages: 656
Publisher: Del Rey
Authors:
David Eddings



girls, indeed!


Book title: Girls: A History of Growing Up Female in America
Rating: 5/5
Binding: Hardcover
Girls: A History of Growing Up Female in America - book cover picture

A most extensively photographed account of our times...not to mention an inspiration for the exccentric. ms. minnie radcliffe douglas is my heroin. this book has an uncanny approach to real life atrocities with no frills or buttercream topping- when it came to historical shames, they were all listed off...far better than any history reader i had in school...i use this book often as reference for my local museum work. a lovely book about girls, INDEED!

EAN: 9780590371292
Pages: 192
Publisher: Scholastic
Authors:
Penny Colman



The best book I have read in a long time.


Book title: The Corset Diaries
Rating: 5/5
Binding: Paperback
The Corset Diaries - book cover picture

I have never heard of or even read Katie Macalister before until three days ago. I found this book while looking for some summer reading and I am so glad that I did. I finished this book in about two days and did not stop laughing the entire time. Ms. Macalister is able to write a story that is both romantic and true-to-life without being unbelievable. I loved this book so much, that when I finished it, I ran out and bought two more copies to send to my mother and sister out of state. You will absolutely LOVE this book!

EAN: 9780451411129
Pages: 352
Publisher: Onyx
Authors:
Katie MacAlister



This is the ultimate guide to riches beyond your dreams.


Book title: The Think and Grow Rich Action Pack
Rating: 5/5
Binding: Paperback
The Think and Grow Rich Action Pack - book cover picture

I was doubtful of the power of this book when I first purchased it in 1994. However, I have found that it truely does hold the key to success within it's pages. Since reading this book, I've gone from a single mother on welfare to a very successful radio personality and am now working on a new television show. This book is only for people who honestly want the best life has to offer and is not afraid to do what it takes to get it.

EAN: 9780452266605
Pages: 352
Publisher: Plume
Authors:
Napoleon Hill



My daughter has learned her numbers


Book title: 1, 2, 3, To the Zoo : A Counting Book
Rating: 5/5
Binding: Paperback
1, 2, 3, To the Zoo : A Counting Book - book cover picture

My 15-month old daughter has learned some of her numbers withthis book. It is her favorite -- the numbers are large and clear, and the graphics are attractive without being too busy or distracting. I have checked this book out at the library so many times that it is time to buy it! Since there are no words, this is an ideal book for parents to flex their creativity and act out animal sounds or motions.

EAN: 9780140509267
Publisher: Gardners Books
Authors:
Eric Carle



Oooh! Mysterious!


Book title: Pursuing Amy (Replica 2)
Rating: 5/5
Binding: Paperback
Pursuing Amy (Replica 2) - book cover picture

The organization is out for Amy again! They still haven't given up on making a "master race"! Amy just found out what she really is; a clone! She tries not to tell her best friend or boyfriend what she knows about herself because it could put everyone in danger! She succedes until Amy and Eric are chased! Amy has to tell Eric the truth! Tasha, her best friend, is dissapointed that Amy told Eric, Tasha's brother, first! Will their friendship end? To top it all off, Amy's mother has a new boyfriend. What is he up to? Is he as good as he seems? You'll need to read this book to find out! It's great!

EAN: 9780553492392
Pages: 176
Publisher: Skylark
Authors:
Marilyn Kaye



a perfect escape for the bloodthirsty


Book title: Place of Greater Safety
Rating: 5/5
Binding: Paperback
Place of Greater Safety - book cover picture

Mantel's dark humor shines through in this marvelous, fully fleshed novel of the French Revolution. From the incredibly seductive Demoulins couple and the forceful Danton to the dangerously pure Robespierre, all of these players are realistic and all (rather strangely) are easy to identify with. I have read this book several times and will undoubtedly read it again. Could it be that it makes sense of our times? Or is it just really good fun?

EAN: 9780140171037
Publisher: Penguin Putnam~trade
Authors:
Hilary Mantel



An absolute delight!


Book title: The Ladies of Missalonghi
Rating: 5/5
Binding: Paperback
The Ladies of Missalonghi - book cover picture

Missy is as unlikely a herion as you'll ever find, trapped into a life of spinster hood by a widowed mother, a maiden aunt , and some unfortunate family politics. Her one escape from her dismal life is books, until a strange man moves into the valley below, capturing her interest. With the help from a "ghost of marriage past", Missy finds the courage to stand up to her family and make this man take notice, and get her mother and aunt a few rewards of their own. What a fun read! I think I grinned through the whole book

EAN: 9780380704583
Pages: 192
Publisher: Avon
Authors:
Colleen McCullough



"Historical Fiction" as it ought to be


Book title: Andersonville
Rating: 5/5
Binding: Paperback
Andersonville - book cover picture

Before "Killer Angels", before "Cold Mountain", there was MacKinley Cantor's "Andersonville". If you have never read "historical fiction" set in the Civil War period, this should be the first one you read. Do not be intimidated by the size of this book. The first time I picked it up, I was told my father read it by staying up all night, completing it in one sitting. I don't recommend that, but you will NOT want to put this down. The characters are so real, the descriptions of the terrible conditions there so vivid.. Read this book and you will want to grab other books of the same type.

EAN: 9780452269569
Pages: 768
Publisher: Plume
Authors:
MacKinlay Kantor



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